Bachelor of Arts (Hons) in Business and Marketing Management (Top-Up)

Programme Introduction

The BA (Hons) in Business and Marketing Management at the University of Wolverhampton is an excellent choice for students seeking to develop their knowledge and skills in this highly competitive field. With a focus on both theoretical and practical elements, this course provides an in-depth exploration into the complexities of business management, marketing strategies and leadership techniques. Our business and marketing management course provides you with the knowledge and understanding of the activities required to manage a business, and to ensure that it prospers, in a dynamic global business environment. Upon completion of our BA (Hons) Business and Marketing Management degree, students will gain an invaluable understanding of the key principles, strategies, and tools used in modern business and marketing. From developing effective business plans to implementing innovative approaches, graduates will be able to confidently apply their acquired knowledge into any professional setting. Furthermore, the course includes practical elements, which gives students hands-on experience in simulated business scenarios as well as direct contact with industry experts.

Modules

1. Marketing and Digital Strategy

Marketing and Digital Strategy explores the complexities of a strategic marketing approach that every organisation needs to employ to develop and sustain competitive advantage. A critical appreciation of the external and internal elements that influence strategic decisions and how organisations create and sustain competitive advantage. The module expands the knowledge and understanding of traditional and digital marketing. A critical understanding of the strategic positioning of products and brands offline vs online. It will also assess the role of marketing from a strategic perspective.

2. The Business Communicator

3. The Marketing Consultant

4. The Professional Project

Study Mode & Duration:
Full-time: 8 months
Part-time: 12 months

Intakes
SOC date : Jan / Sep

Registration
1 month prior to intake date

Average Teacher-Student Ratio

1:150 (Classroom based lecture)

Assessment:
100% coursework

Graduation Requirement

• Must passed all modules

• Must achieve an overall attendance of 90% (International Student) and 75% (Local Student).

International Students / Local students
Age: Minimum 18 years old

Academic Minimum Entry Requirement

EAIM Diploma in Business Management (Marketing) and Advanced Diploma in Business Management (Marketing) or equivalent
Relevant local Polytechnic Diploma
Relevant Diploma holders from other Singapore-based private institutions or equivalent
An equivalent academic qualification from a recognized higher learning institution will be considered on a case-by-case basis, subjected to final approval by the university.

Mature Candidates: Applicants must be at least 30 years of age with 8 years of working experience.

English Language Minimum Entry Requirement
IELTS 6.0 or equivalent

International students ( Full Time - 8 months )
Course Fee	S$ 10,300
Admin Fee	S$ 1,000
Application Fee	S$ 540
TOTAL COURSE FEE	S$ 11,840

Local students ( Full Time - 8 months )
Course Fee	S$ 9,300
Admin Fee	S$ 1000
Application Fee	S$ 150
TOTAL COURSE FEE	S$ 10,450

Local students ( Part Time - 12 months )
Course Fee	S$ 9,300
Admin Fee	S$ 1000
Application Fee	S$ 150
TOTAL COURSE FEE	S$ 10,450

- The Application Fee is a one-time payment and is non-refundable. - Administration Fee includes STP fee, FPS Insurance, medical insurance, etc. - All prices are subject to prevailing Goods & Services Tax (GST) of 9%. - All prices are effective for intakes from Jan 2024. - Start of class is subjected to minimum class size of 10 achieved. - Other miscellaneous fees may apply. (Please click here for more information.)

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