In Management

In this module you will break out of a functional perspective; develop a holistic understanding of an organisation as a future business leader. Through the integration of concepts, models and techniques of all business functions in the strategic planning process, students go on to investigate how strategic decisions are made by within organisations to deliver sustainable competitive advantage in an international context. They will also analyse the nature of markets and the managerial and organisational competences required in them before they engage, evaluate, and apply the various drivers of sustainable strategic development towards contemporary global issues.

This module introduces students to the principles of financial management from a corporate perspective. The approach is to present and examine the theory and practice of investment and financing decision-making. The application of a range of analytical techniques appropriate to contemporary financial decision-making is used to evaluate business options.

随着项目在动态组织中推动变革，当今成功的经理人需要能够运用适当的方法、知识、技能、工具和技术来完成大型复杂项目和产品开发。学生将在专业项目经理所使用的一系列技术和工具方面获得良好的基础和实用技能，从而成功地规划、领导、管理、指导、控制和交付项目。.

In this module, students will develop knowledge and skills to understand concepts and the conceptual framework underpinning structured and unstructured data. Learners will acquire useful practical knowledge in the use of big data for business practices and processes to automate transactions, help businesses predict revenue, analyse cost patterns for businesses, detect potential frauds and perform financial analysis etc.

This module explores the processes of designing and implementing systematic marketing programs across national boundaries in an asian perspective. Students will develop critical understandings on how marketing principles can be effectively applied to varying international markets and adapted under changing marketing environments. Furthermore, this unit also provides important insights on market evaluation, market entry, strategy formulation, and emerging trends in international marketing.

This module introduces students to the concepts, functions, practices and contemporary issues of Human Resources Management (HRM), and its importance in the effective and ethical management of people within global organisations. It will enable students to apply their understanding of all aspects of the HRM function to problems confronting managers and organisations operating in different countries and geographical locations through the use of practice exercises and case analysis.