The module will explore contemporary thinking and literature in the field of strategic management, and will make use of examples and cases from a range of organisational and cultural contexts. The module aims to develop a critical understanding of fundamental, contemporary strategic theories and concepts.  The module will reflect on the role of practice, praxis and practitioners in implementing strategy.

The module will get the student to identify, research, design, critically evaluate and defend a new small business idea in a fundraising scenario.  The module will get student to develop and produce appropriate realistic budgets (e.g. costings, forecasts, profit & loss and cash flow statements) which are appropriate for use in a business plan and be able to defend these at an interview.

The module introduces students to identify and analyse current and future sustainability practice within a hospitality and tourism management context.  Student will critically evaluate a range of initiatives that contribute towards sustainable enterprises within hospitality and tourism.  Student gets to apply management theory to a variety of complex industry-specific managerial issues and problems.

The module introduces concepts that contribute to a critical understanding of principal theories and concepts of managing and marketing tourist destinations.  Student has to offer insights, critical reviews and conceptualise issues within destinations by the consolidation of knowledge specific to the sector. 

The module get student to critically assess and evaluate how hospitality and tourism business can react to their internal and external environments by using a range of strategic and analytical tools. This module enable student to engage in academic debate on the subject of influences that impact upon the contemporary hospitality and tourism industry.

The module enable student to critically assess the development, operation and management of visitor attractions.  The student has to synthesise and apply the principles, procedures and systems used in the management of visitor attractions. The module gets student to critically evaluate approaches to visitor management at visitor attractions and examine future issues and themes affecting the visitor attractions sector.

The module develops critical evaluative and analytical skills in the student.  The module allows student to apply research design to develop, plan and critically evaluate a small piece of primary and secondary research written up in the form of a dissertation.  The student must demonstrate knowledge and understanding of data analysis and interpretation in relation to the research process.