This module aims primarily to ensure that students understand the nature and meaning of corporate strategy in complex global markets. Students are given the opportunity to reflect on their experience to foster their critical appreciation of the discipline and evaluate its evolution in their own understanding of the topic. Their critical appreciation of strategic management will be questioned.

This module is designed to critically evaluate how current issues in both economics and politics affect business management and performance. The module utilises the above to set the scene for more 'general' global management issues by examining: diversity in business, business ethics, greening business and reputation management.

This module offers an integrative view of managing innovation, comprising a variety of perspectives, to provide students with a robust understanding of the innovation process. The pace of change and innovation has increased drastically in recent years. For organisations, successfully managing change and innovation processes is increasingly central for organisational growth, survival and success.

This module is about finding the right customers, getting to know them, growing their value and retaining their business in the most efficient and effective way.   Good customer management is essential and it is now being recognised that there is a very strong link between customer management performance and overall business performance. Having the right people, processes, customer information and technology helps enable good customer management.

This module covers the purpose, history and future of organization theory as well as specific topics such as culture, structure, technology, environmental relation and physical structure. While it primarily draws upon the postmodern paradigm, it situates this understanding in relation to the more mainstream modern and symbolic paradigms. Students will be introduced to the characteristics of modernism, symbolic and postmodern analysis and apply it to the organizational setting.

This module aims to introduce students to 'new ways of seeing' their external and internal business environments through creative perspectives. The module uses both creative management and creative marketing philosophies to illuminate the processes behind ground breaking innovations that transform industries. It also examines new approaches to customer relationship management from a network perspective, such as the growing reliance by organisations on crowdsourcing.