Bachelor of Arts (Hons)
In Business and Marketing Management (Top-Up)
About the Programme
The BA (Hons) in Business and Marketing Management at the University of Wolverhampton is an excellent choice for students seeking to develop their knowledge and skills in this highly competitive field. With a focus on both theoretical and practical elements, this course provides an in-depth exploration into the complexities of business management, marketing strategies and leadership techniques. Our business and marketing management course provides you with the knowledge and understanding of the activities required to manage a business, and to ensure that it prospers, in a dynamic global business environment. Upon completion of our BA (Hons) Business and Marketing Management degree, students will gain an invaluable understanding of the key principles, strategies, and tools used in modern business and marketing. From developing effective business plans to implementing innovative approaches, graduates will be able to confidently apply their acquired knowledge into any professional setting. Furthermore, the course includes practical elements, which gives students hands-on experience in simulated business scenarios as well as direct contact with industry experts.
Programme
Modules
Marketing and Digital Strategy explores the complexities of a strategic marketing approach that every organisation needs to employ to develop and sustain competitive advantage. A critical appreciation of the external and internal elements that influence strategic decisions and how organisations create and sustain competitive advantage. The module expands the knowledge and understanding of traditional and digital marketing. A critical understanding of the strategic positioning of products and brands offline vs online. It will also assess the role of marketing from a strategic perspective.
The ability to effectively communicate with all internal and external stakeholders is key for business leaders. The business environment is in constant flux and it is important to be able to navigate this space, whilst building relationships and networks. This module will explore key communication and human resources theories and provide students with the tools to assess and develop their own communication skills.
This module will examine the role of social media, search engine and freelance marketing in targeting and communications. The module will also examine the strategic and practical application of social media and freelance platforms, with particular focus on competitor analysis. Students will gain exposure to digital marketing tools and develop capabilities in Search Engine Optimisation (SEO), Keyword Research, Search Engine Marketing (SEM) and Content Marketing. Students on this module will benefit from guest speakers who will share their knowledge and experience in the field of social media and freelance marketing.
The Professional Project capstone module is an independent study unit. Students will be able to draw together learning form their previous subjects, focusing on their key strengths, in the production of a business artefact. Alongside the artefact students will develop a written critical reflection, which is designed elucidate their rational for choice of artefact and reflect on the process of its production and dissemination.
Programme Pathway
If you hold a relevant polytechnic diploma, you are eligible for direct entry* into the Bachelor’s programme. For individuals with other qualifications, please refer to the pathway outlined below.
University of Wolverhampton, UK
> International Master of Business Administration (MBA)
University of Wolverhampton, UK
Bachelor of Arts (Hons) in Business and Marketing Management (Top-up)
EAIM Advanced Diploma in Business Management
EAIM Diploma in Business Management
*Completed: A-Levels / International Baccalaureate (IB) / High School
Relevant Polytechnic Diploma
*subjected to minimum entry requirements.
Course Details
Study Mode & Duration
Full-time 8 months
Part-time 12 months
Intakes
SOC date:
Jan / Sep
Average Teacher-Student Ratio
1:150 (Classroom based lecture)
Registration
1 month prior to intake date
Assessment
100% coursework
Graduation Requirement
• Must passed all modules.
• Must achieve an overall attendance of 90% (International Student) and 75% (Local Student).
Career Opportunities
Marketing Coordinator
Marketing Assistant
Digital Marketing Specialist
Market Research Analyst
Public Relations Assistant
Entry requirement
Age: Minimum 18 years old
Academic Minimum Entry Requirement
EAIM Diploma in Business Management (Marketing) and Advanced Diploma in Business Management (Marketing) or equivalent
Relevant local Polytechnic Diploma
Relevant Diploma holders from other Singapore-based private institutions or equivalent
An equivalent academic qualification from a recognized higher learning institution will be considered on a case-by-case basis, subjected to final approval by the university.
Mature Candidates: Applicants must be at least 30 years of age with 8 years of working experience
IELTS 6.0 or equivalent
You may apply to EAIM either by visiting EAIM Balestier Campus or mail your application to East Asia Institute of Management, 9 Ah Hood Road, Singapore 329975
Course Fees
| International Students | |
|---|---|
|
Tuition Fee |
S$10,506 |
|
Admin Fee |
S$1,100 |
|
Application Fee |
S$540 |
|
Total Course Fee |
S$12,146 |
| Local Students (Full-time) | |
|---|---|
|
Tuition Fee |
S$9,486 |
|
Admin Fee |
S$1,100 |
|
Application Fee |
S$150 |
|
Total Course Fee |
S$10,736 |
| Local Students (Part-time) | |
|---|---|
|
Tuition Fee |
S$9,486 |
|
Admin Fee |
S$1,100 |
|
Application Fee |
S$150 |
|
Total Course Fee |
S$10,736 |
- The Application Fee is a one-time payment and is non-refundable.
- Administration Fee includes STP fee, FPS Insurance, medical insurance, etc.
- All prices are subject to prevailing Goods & Services Tax (GST) of 9%.
- All prices are effective for intakes from April 2025.
- Start of class is subjected to minimum class size of 10 achieved.
- Other miscellaneous fees may apply. (Please click here for more information.)