Bachelor of Arts (Hons)
In Business and Marketing Management (Top-Up)
About the Programme
The BA (Hons) in Business and Marketing Management at the University of Wolverhampton is an excellent choice for students seeking to develop their knowledge and skills in this highly competitive field. With a focus on both theoretical and practical elements, this course provides an in-depth exploration into the complexities of business management, marketing strategies and leadership techniques. Our business and marketing management course provides you with the knowledge and understanding of the activities required to manage a business, and to ensure that it prospers, in a dynamic global business environment. Upon completion of our BA (Hons) Business and Marketing Management degree, students will gain an invaluable understanding of the key principles, strategies, and tools used in modern business and marketing. From developing effective business plans to implementing innovative approaches, graduates will be able to confidently apply their acquired knowledge into any professional setting. Furthermore, the course includes practical elements, which gives students hands-on experience in simulated business scenarios as well as direct contact with industry experts.
Programme
Modules
Marketing and Digital Strategy explores the complexities of a strategic marketing approach that every organisation needs to employ to develop and sustain competitive advantage. A critical appreciation of the external and internal elements that influence strategic decisions and how organisations create and sustain competitive advantage. The module expands the knowledge and understanding of traditional and digital marketing. A critical understanding of the strategic positioning of products and brands offline vs online. It will also assess the role of marketing from a strategic perspective.
The ability to effectively communicate with all internal and external stakeholders is key for business leaders. The business environment is in constant flux and it is important to be able to navigate this space, whilst building relationships and networks. This module will explore key communication and human resources theories and provide students with the tools to assess and develop their own communication skills.
This module will examine the role of social media, search engine and freelance marketing in targeting and communications. The module will also examine the strategic and practical application of social media and freelance platforms, with particular focus on competitor analysis. Students will gain exposure to digital marketing tools and develop capabilities in Search Engine Optimisation (SEO), Keyword Research, Search Engine Marketing (SEM) and Content Marketing. Students on this module will benefit from guest speakers who will share their knowledge and experience in the field of social media and freelance marketing.
The Professional Project capstone module is an independent study unit. Students will be able to draw together learning form their previous subjects, focusing on their key strengths, in the production of a business artefact. Alongside the artefact students will develop a written critical reflection, which is designed elucidate their rational for choice of artefact and reflect on the process of its production and dissemination.
Course Details
Study Mode & Duration
Full-time 8 months (Face-to-face)
Part-time 12 months (Face-to-face)
Intakes
No Schedule
Average Teacher-Student Ratio
1:80 (Classroom-based lecture)*
1:40 (Workgroup session)
*Classification based on Classrooms A01 and A02, which can be combined to accommodate up to 80 students.
Registration
1 month prior to intake date
Assessment
100% coursework
Graduation Requirement
• Must pass all modules.
• Must achieve an overall attendance of 90% (International Student) and 75% (Local Student).
Career Opportunities
Marketing Coordinator
Marketing Assistant
Digital Marketing Specialist
Market Research Analyst
Public Relations Assistant
Entry requirement
Age: Minimum 18 years old
Academic Minimum Entry Requirement
EAIM Diploma in Business Management (Marketing) and Advanced Diploma in Business Management (Marketing) or equivalent
Relevant local Polytechnic Diploma
Relevant Diploma holders from other Singapore-based private institutions or equivalent
An equivalent academic qualification from a recognized higher learning institution will be considered on a case-by-case basis, subjected to final approval by the university.
English Language Minimum Entry Requirement
Application Procedure
Interested applicants can contact us through any of the following methods:
- Email: enquiries@eaim.edu.sg
- Call: (65) 6252 5500
Course Fees
- The Application Fee is a one-time payment and is non-refundable.
- The Adminstration Fee includes STP fee (for International students only), FPS Insurance, medical insurance, etc.
- Prices are effective from 23 January 2026.
- All prices are inclusive of prevailing Goods & Services Tax (GST) of 9%.
- Start of class is subjected to minimum class size of 10 achieved.
- Other miscellaneous fees may apply. Click here to view a sample of EAIM standard PEI-Student Contract and Miscellaneous Fees.