Advanced Diploma

Business and Marketing

About the Programme

The Advanced Diploma in Business and Marketing programme is designed to equip students with the critical knowledge and practical skills required to excel in the dynamic fields of business and marketing. This programme focuses on developing a deep understanding of business operations alongside marketing strategies, ensuring that graduates are well-rounded professionals capable of navigating today’s competitive marketplace. Students will gain a comprehensive foundation in business and marketing studies, with key subjects including Market Research, which teaches techniques for gathering and analyzing data to inform marketing strategies; Customer and Marketing Insights, providing an understanding of consumer behavior and market trends; and Digital Marketing Principles and Practice, which explores digital platforms and online marketing tools. Additional modules such as Work and Organisation Behaviour focus on understanding how individuals and teams operate within organizations, while Global Business prepares students to manage business operations on an international scale. The programme also covers Brand Management, enabling students to develop and maintain strong, recognizable brands, and Integrated Marketing Communications, which focuses on creating unified and effective communication strategies across multiple channels. The Marketing Management module equips students with strategic marketing planning and execution skills.

Programme Highlight

Students will gain the ability to analyze market data, understand consumer behavior, and create effective marketing strategies that align with organizational goals.

Students will develop the skills to manage business operations in a global context, recognizing and adapting to cross-cultural differences and international market trends.

Students will learn to apply digital marketing principles and practices, using online platforms and integrated marketing communication techniques to effectively reach and engage target audiences.

Students will understand how individuals and groups behave within organizations, equipping them to improve team performance and manage workplace dynamics effectively.

Programme
Modules

This module allows students to understand conceptual and practical foundation for marketing studies with the Marketing Research unit. Students learn about the applications used in qualitative and quantitative marketing research methods, and their role in strategic decision making. They will also examine key steps of the research process, including problem identification, research and questionnaire design, sampling, data collection and analysis and preparation of research reports.

Consumers lie at the heart of the marketing exchange, so understanding how they think, feel, and respond to the world around them is essential for developing marketing strategies that work. This unit consequently explores some of the psychological, social, and cultural processes that make consumers ‘tick’ and shows how knowledge of these processes can be used to better market both new and existing products and services.

This unit provides an introduction to social media marketing, specifically, the role it plays in contemporary marketing strategies of businesses in today’s digital age. Social media channels, strategies and technologies will be examined. Students will understand and apply the fundamentals of social media marketing relevant to managing a business brand and their own personal brand. This unit’s assessments will require students to create engaging and effective social media marketing content and to develop a social media marketing plan. Students will also learn about the monitoring and reporting on the performance of social media platforms and social networking sites.

This module aims to allow learners to contribute to various aspects on decision-making process that influence an organization’s behaviour and improve its performance. It enables learners to understand how changes in internal and external environment impact an organization and how different management practices can help shape its response to these changes. It looks at the importance of professional ethics and its relationship to managing risk.

The unit offers a balance of sound business management practices that can be applied in a multicultural or an overseas setting. It provides insights and critical understanding of global business operations along with a body of knowledge and skills in theory and practice within the field. Students will be offered challenging and exciting opportunities to enhance their knowledge and skills in the field of international business. These skills are highly relevant to business management strategies in the new millennium.

This module imparts theoretical foundations and practical insights for effective brand decision-making. Individuals learn to devise brand and communication strategies aligned with marketing goals. Emphasis is placed on understanding the managerial relevance of branding within competitive markets and its integration into broader marketing strategy frameworks. The module equips individuals to make informed decisions regarding specific brands, fostering a comprehensive grasp of strategic brand development and its managerial significance in contemporary marketing environments.

This module review marketing communication theories and strategies and discuss the role of advertising agencies and other marketing communication. Students will apply an effective mix of marketing communication tools to convey a consistent brand message to a target market, investigate social, legal and ethical issues related to advertising, promotion and marketing communications from a multicultural and international perspective and collaborate, in a team, to design and present an integrated marketing communications plan and strategy based on the real-life industry case studies.

This module provides an in-depth exploration of advanced marketing strategies and principles. Students will explore into key areas such as strategic marketing planning, market segmentation, targeting, and positioning. The curriculum emphasizes the application of advanced marketing techniques and research methods to make informed business decisions. Additionally, the module covers contemporary topics in branding, and customer relationship management. The integration of industry trends and emerging techniques ensures that students are well-equipped to navigate the complex and ever-evolving landscape of modern marketing.

Course Details

Study Mode & Duration

Full-time 9 months

Part-time 9 months

Intakes

SOC date:

Jan / Apr / Jul / Oct

Average Teacher-Student Ratio

1:150 (Classroom based lecture)

1:50 (Workgroup session)

Registration

1 month prior to intake date

Assessment

Each module is assessed by academic work comprising written assignments, case study reports, essays, examination as determined by the subject profile. The assessment criterion varies from module to module and level to level.

Graduation Requirement

• Must passed all modules.
• Must achieve an overall attendance of 90% (International Student) and 75% (Local Student).

Career Opportunities

Graduates may choose to pursue a future (but not limited to) in these departments/industries:
Marketing Executive / Senior Executive
Branding Executive / Senior Executive
Corporate Communication Executive / Senior Executive
Operations Executive / Senior Executiv
Administration Executive / Senior Executive

Entry requirement

International Students / Local students
Age:
Minimum 17 years (at the time of application)
 

Academic Minimum Entry Requirement

  • EAIM Diploma in relevant field of study, or
  • Polytechnic Diploma in relevant field, or
  • BTEC Level 5 Higher National Diploma in relevant field of study, or
  • Other qualifications or professional qualifications will be assessed on a case-by-case basis

Mature Candidate who is at least 30 years old with at least 8 years of working experience.

English Language Minimum Entry Requirement
  • EAIM Certificate in Business English (Advanced), or
  • IELTS 5.5, or
  • O-Level C6 English or equivalent, or
  • Minimum score of 85 in Duolingo English Test, or
  • Other equivalent English qualifications
Application Procedure
You may apply to EAIM either by visiting EAIM Balestier Campus or mail your application to East Asia Institute of Management, 9 Ah Hood Road, Singapore 329975

Course Fees

International Students
Course Fee
11,791.20
Admin Fee
S$1,100
Application Fee
S$540
Total Course Fee
13,431.20
Local Students (Full-time)
Course Fee
S$6,711.60
Admin Fee
S$600
Application Fee
S$150
Total Course Fee
S$7,461.60
Local Students (Part-time)
Course Fee
S$5,457
Admin Fee
S$600
Application Fee
S$150
Total Course Fee
S$6,207
  • The Application Fee is a one-time payment and is non-refundable.
  • The Administration Fee includes STP fee, FPS Insurance, medical insurance, etc.
  • All prices are subject to prevailing Goods & Services Tax (GST) of 9%.
  • All prices are effective from April 2025.
  • Start of class is subject to minimum class size of 10 achieved.
  • Other miscellaneous fees may apply. (Please click here for more information.)

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