About EAIM
Over 40 years of nurturing career-ready professionals
4-Year EduTrust Singapore Certification
10 Major Academic Disciplines
Our programmes are recognised and accredited internationally by 30 universities
EAIM Profile
Over 40 Years of Nurturing Career-ready Professionals
East Asia Institute of Management (EAIM) had its genesis in 1984 as Informatics Software providing professional and vocational training in information technology. The company was restructured in 2001 to offer academic degree programmes and renamed East Asia School of Business. Consistent with our founding vision to be a world-class educational institution, we put in place, at the onset, robust structures, systems and processes, and established both the Academic Board and the Examination Board to ensure academic rigor of our programmes and integrity of our examination system. Over the years, EAIM continues to grow from strength to strength. Today, we are a private education institution (PEI) in Singapore, offering a comprehensive suite of undergraduate and postgraduate programmes across major disciplines. In addition to our Diploma and Advanced Diploma programmes, we are collaborating with universities from UK, to offer Bachelor’s and Master’s Degree programmes. Our range of programmes includes Hospitality & Tourism Management, Business Management, Accounting, Finance, Information Systems, Marketing, Medical Bioscience, Psychology and many more.
With the inception of the Council for Private Education under the Private Education Act in December 2009, EAIM was among the first batch of few PEIs to be awarded the inaugural 4-year Edutrust certification. It had successfully renewed both the ERF and EduTrust Certification throughout the years, 4 times up to 2026.
If you have the aspiration to succeed, your learning journey with us could be a fruitful and enriching experience. We are confident that the transnational and employability-centered education you receive at EAIM will equip you with the 4Cs for professional success – i.e. to become a graduate who is Creative, Competent, Confident and Committed.
VISION
To be a global education provider of choice for all who aspire to succeed.
MISSION
To equip our students with the latest knowledge and technical competence,
and imbuing in them high ethical standards so as to enable them
to be immediate valued contributors to businesses and society.
CORE VALUES
MARKET-ING is our daily thought
MATRIX organisation is our practice
MENTORING is how we lead
METICULOUS execution is how we ensure desired outcomes
TEAMWORK is our spirit
INNOVATION is how we compete
PROCESS is how we ensure quality and consistency
SPEED and ACCURACY is how we deliver
Chairman and CEO Profile
Mr. Mark Chua
Chairman & CEO, East Asia Institute of Management (EAIM) (Singapore)
Mr. Chua is an Executive Director of the East Asia Institute of Management (EAIM). As the Chairman & CEO, Mr. Chua provides the strategic direction and runs the day-to-day operations of the institution. Mr. Chua is also the Executive Chairman for the Tourism Management Institute of Singapore (TMIS), a subsidiary of EAIM.
With more than 20 years of experience in the organisation, Mr. Chua was instrumental in the rise of EAIM from its inception in 2000 to present. He had overseen various industry accreditation exercises in Singapore with EAIM awarded SQC for PEO in 2003 (successfully renewed 4 times till 2019), CaseTrust certification in 2004, before it was replaced by EduTrust in 2010 (renewed successfully 3 times attaining 4-year EduTrust Certification). Mr. Chua was also responsible for various university partnerships such as with Queen Margaret University, Cardiff Metropolitan University, Aston University, Sheffield Hallam University and De Montfort University where he successfully led the institution through the various university validation exercises. Mr. Chua was also the COO for China Operations for many years, where he spearheaded the student recruitment and partnership activities.
Mr. Chua graduated from University of San Diego, USA and he obtained his MBA with the University of Manchester, UK. Mr. Chua is also a grassroot volunteer where he serves as the Chairman of Pine Grove Neighbourhood Committee, Vice-Chairman of Yew Tee Community Welfare and Development Fund and a Member of the Citizen’s Consultative Committee under Ulu Pandan constituency and Patron at Yew Tee constituency.