In recent years, the global F&B and lifestyle landscape has witnessed the rise and rapid of internationalization of Chinese consumer brands. As consumer brands like Mixue Ice-cream, Luckin Coffee, Pop Mart, Heytea and Chagee gain global traction, recognition, and customer loyalty, the consumer perceptions of once low-cost “Made in China” products have undergone a rapid facelift and transformation to that of culturally infused contemporary lifestyle products.
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