In Business and Accounting

This module introduces students to the fundamentals of management including the roles and functions of modern managers. It covers management theory, organizational theory, as well as aspects of organizational environments, human resource planning, corporate social responsibility and ethics. Understanding these areas enable students to identify their role as emerging or future managers, and how leadership can influence positive contributions to individuals and organizations.

This module introduces students to basic principles of microeconomic and macroeconomic theory and the methods of economic analysis. Students will examine the demand-supply model, market equilibrium, elasticity, and how the prices of goods and services, and the cost and revenue curves are determined. Students will compare the key market structures: perfect competition, monopoly, monopolistic competition, and oligopoly and examine why government intervention is necessary in order to correct market failure and achieve allocative and productive efficiency. A good coverage of macroeconomic topics such as business cycle, national income, unemployment and inflation are included too.

This module is designed to provide students with basic concepts, tools and techniques that financial managers use in the contemporary business context. Students will learn about the principal functions of financial managers, the different business structures, and capital markets and financial securities. Student will also examine the valuation of investments and portfolio, project evaluation, the cost of capital, market efficiency, risk management, basics of foreign exchange and international financial market, and dividend policy

The module is designed for students to use a variety of computational techniques and/or methods to evaluate and analyze huge sources of data in real time for trends, patterns, classification, relationship, and other useful information. Students will learn and examine data sets for statistical inference, and conduct quantitative analysis, predictive modelling, regression, data mining, and optimization. This is a practical based core unit and will provide students with foundation knowledge to contribute to the use of various data analytics for problem solving.

This module explores the origins of trading, the evolution of modern marketing theory and practice, and the principles behind customer acquisition, retention, and business profitability. It emphasizes understanding marketing principles and their application across various industries, including innovative strategies such as digital marketing and social media.

This unit introduces you to key concepts of financial accounting and supports you to apply these concepts to various elements of accounting. You will also examine financial statements and how they are analyzed and interpreted for effective decision making by both internal and external users.

This module provides student with the strategic integration of technology in contemporary business environments. Covering information systems, data analytics, digital communication tools, and emerging technologies, it emphasizes their impact on decision-making, innovation, and organizational efficiency. Through practical applications and case studies, students gain hands-on experience, cultivating a nuanced understanding of leveraging technology to address challenges and capitalize on opportunities. This module equips students to contribute effectively in the dynamic and competitive landscape of the modern business world.

The International Business Environment module aims to establish a robust foundation for understanding the intricate multi-level structure of global business interactions. It presents the international business environment as a dynamic interplay between domestic and global factors, intricately shaped by institutions, businesses, and stakeholders. Students can also develop a better understanding of the various dimensions influencing this environment by exploring factors that significantly impact businesses operating on the international stage.