This Pearson LCCI Level 3 Certificate in Digital Marketing and Analytics that specialise solely in digital marketing and there are none offered at this level, size and duration that give students the vocational skills for which LCCI qualifications are known. 

This is suitable for those who are already working in the marketing industry and looking to progress to the specialised area of digital marketing, and for those looking to progress their career opportunities to the next level. This is also suitable for those looking for a career change to digital marketing from another field. 

This helps students to progress their careers into mid-management by giving them sound knowledge of digital marketing and analytics. It will introduce them to digital marketing strategy and planning, current trends and how digital marketing influences the marketing industry and wider business. And it also aims to enable students to develop knowledge and understanding of the main features of the digital marketing environment and the key challenges and risks associated with digital marketing. Students will learn how digital marketing interrelates with the other marketing and business functions in an organisation.

This module is for students to enter employment, as this is the main priority for LCCI although there are other progression routes available across the LCCI portfolio. Most LCCI students want to progress so that they can advance their skills and, in turn, their career prospects to gain their next promotion.

The module is aimed at:

• Those already working in entry-level marketing or business roles who are looking to progress their career into middle management for example assistant manager, manager
• Those already working in a business or marketing context and who are look ing to progress to the specialist field of customer experience and/or communications
• Those already working in a business- or marketing-related field who require a greater understanding of customer experience and communications, for example media, public relations (PR), digital marketing, business development, in order to make informed business decisions.

This module is designed to help students to progress in the world of marketing. The purpose of the module is to allow students to develop the skills needed to enable them to develop their understanding of the marketing environment and to apply their knowledge in the workplace to advance their careers. The qualification is particularly suitable for students who are already employed in the marketing industry and who are looking to progress their career to the next level, for example to a mid-level managerial role. The qualification is also suitable for students in the general field of business who require detailed marketing knowledge and for students who wish to make a career change to marketing. By giving students a sound knowledge of marketing and by introducing them to marketing strategies and planning, current trends, industry changes and marketing in the wider business context, this qualification will help them to progress their careers into middle management.

This module is suitable for students who:

• Are already in an administrative or entry-level marketing role and who are looking for mor e responsibility in a supervisory or middle-management role
• Are currently in a marketing role such as Marketing Assistant, Marketing Executive, Marketing Coordinator, PR Assistant, PR Executive
• Are looking for a career change to marketing
• Require detailed marketing knowledge in their existing role.

This module is designed to introduce students to the world of marketing by helping them to understand the basics of marketing and the various functions that constitute marketing. The qualification also introduces students to the basic techniques they need to prepare them in looking for their first marketing job or to progress in an existing marketing role.